RULE-00481ARMED
Morning gym
Equinox Williamsburg
For the version of you who keeps re-buying gym memberships and not using them.
Schedule
MON-FRI / 07:00
Window
06:45-07:15
Ladder
$10 -> $20 -> $35 -> $50
Next miss
$20.00
Filing 001
The Public Record
REV. 2026.05
The Public Record
REV. 2026.05
COMMITMENT INFRASTRUCTURE
Stop negotiating
with yourself.
You already know you will skip the gym, miss the office, or blow the window. lock in pre-commits the next miss to a real venue, a real window, and a real penalty you set in advance.
Get locked inNo charge until you arm it / Cancel anytime
$5
ON THE LINE, NEXT MISS
1
BETA COHORT / 1 CITY
66.7%
CHECK-IN SUCCESS RATE
0
CHARGES BEFORE WINDOW CLOSES
LIVE COMMITMENT / #00481
ARMEDMorning gym
Equinox Williamsburg
246 Bedford Ave, Brooklyn, NY 11211
ScheduleMON-FRI / 07:00
Window06:45-07:15
Radius125 M
Next missSTEP 2/4
$20.00Penalty ladderUSER-SELECTED
$10
$20
$35
$50
Until window opens
12:46
What stays visible
Venue, window, ladder step, and next penalty stay on the surface.
ARMED / 14:22:08 EDT / 03 MAY 2026v2.1
Recorded with member consentMEMBER CONTROLLED
Built on behavioral economics literature, not vibesDesigned for place-and-time commitmentsStripe-secured billingRules stay visible before they armBuilt on behavioral economics literature, not vibesDesigned for place-and-time commitmentsStripe-secured billingRules stay visible before they arm
// 02
Why penalties
Streaks are decoration.
Money is a deadline.
Habit apps optimize for engagement metrics. lock in optimizes for the only metric that matters when the window opens: whether you are actually at the venue.
Without lock in
- 01You renegotiate the rule the second it gets uncomfortable.
- 02A streak counter does not cost anything when you skip.
- 03The app reminds you. You ignore the reminder. The end.
- 04By the time you are motivated, the window is closed.
With lock in
- ->The rule is set before the excuse arrives.
Venue, schedule, window, and penalty ladder are locked in advance, when you are at your most honest about what you actually want.
- ->The next miss has a number on it.
Specificity lands harder than drama. $20 next miss, $35 the one after, $50 after that, chosen by you.
- ->Showing up closes the window. Skipping does not.
A confirmed check-in inside the window resolves the day. A clear miss schedules the penalty. Borderline goes to review.
// 03
Mechanics
Three steps.
No coaching language.
The product is a tightly scoped infrastructure layer for your own promises to yourself. It does not invent the consequence. You do.
01DRAFT -> ARMED
Define the rule.
Pick the venue, schedule, check-in window, and penalty ladder. The rule is inert until you arm it.
02WINDOW / 06:45-07:15
Enter the window.
When the window opens, the app verifies that you are at the right place while the app is actively in use.
03PASS / MISS / REVIEW
Accept the result.
A confirmed check-in closes the day. A clear miss records and schedules the next penalty amount from your ladder.
// 04
Patterns
Real commitments,
not abstract goals.
These are the rule patterns members actually run. Every line below is a commitment shape: venue, schedule, ladder. Your numbers will be your own.
RULE-00203CHANGE PENDING
Desk on time
Civic Hall, Manhattan
For founders forcing themselves into the office before Slack starts.
Schedule
MON-THU / 09:00
Window
08:50-09:10
Ladder
$10 -> $20 -> $30
Next miss
$10.00
RULE-00118VERIFIED
Saturday training
McCarren Track
For the marathon you keep telling people you are training for.
Schedule
SAT / 08:30
Window
08:15-08:45
Ladder
$25 -> $50 -> $75
Next miss
$50.00
RULE-00067ARMED
Library, Wednesday nights
Brooklyn Public Library
For the bar exam, the GMAT, or the side project that keeps slipping.
Schedule
WED / 19:00-21:00
Window
19:00-19:20
Ladder
$5 -> $10 -> $20
Next miss
$10.00
// 05
Members
The receipts
do the talking.
Real member language, with personal details removed. The point is the pattern: the rule becomes clear before the excuse arrives.
"I didn't suddenly become a morning person. I just stopped treating the gym like an optional maybe."
Member
Morning gym
Recurring weekday window / user-selected ladder
MORNING GYM / MON-FRI / 06:45-07:15
"The biggest change was clarity. I knew exactly where I had to be, by what time, and what it would cost me to bail."
Member
Desk on time
Office arrival window / review workflow
DESK ON TIME / MON-THU / 09:00
"Streaks never worked for me because missing once felt like nothing. Putting money on it made skipping feel like a real choice."
Member
Training
Weekend commitment / monthly cap controls
SATURDAY TRAINING / SAT / 08:15-08:45
// 06
Public accountability
A record you can share.
A rule you cannot quietly rewrite.
Members can publish a public accountability record with visibility controls. Share the link with a trainer, friend, coach, or investor so the promise has somewhere to live outside your head.
Shareable record
lockin.im/u/alex
ON
Summary
ON
Rules
OFF
Amounts
Visibility controlled by the member
- Public summary stats and active commitments can be shown or hidden.
- Misses, penalty amounts, and exact schedules stay under member-controlled visibility settings.
- The record is built for accountability, not a social feed.
// 07
Fairness / Privacy / Safety
We make it costly
to miss, not to misfire.
The whole product depends on you trusting the system with a card. These guardrails make that trust reasonable.
No charge until you arm the rule.
Drafting a rule does not authorize anything. The card is only debited after the rule is explicitly armed and the window closes with a clear miss.
Ambiguity goes to review.
Weak indoor GPS, dense-city drift, and permission failures do not auto-charge. Borderline results hold for review before any penalty resolves.
You set the ladder. We do not.
Penalty amounts are user-selected from a defined ladder. We never invent the consequence. The maximum step is visible before the rule arms.
Privacy stays narrow.
Location is checked only at the scheduled window to confirm you are there. We do not build a lifestyle tracking feed.
$0
To draft a rule
Live
Monthly cap safeguard
Stripe
Secured billing
7 days
Weaker-change delay
// 08
Pricing
Lifetime access pays for the system.
Penalties stay separate.
Lifetime access pays for the product. Penalty charges stay separate, respect the member's monthly cap, and support discretionary charitable giving.
Lifetime access
MEMBER ACCESSONE-TIME PURCHASE
$25once
One account, recurring rules, review workflow, billing controls, and lifetime product access. Penalty charges only apply when an armed rule closes with a clear miss.
One payment for product access
Penalties only on missed rules
Everything the plan includes
- Unlimited recurring rules across venues
- User-selected penalty ladder
- Monthly penalty cap controls
- Borderline review workflow with receipts attached
- Stripe-secured billing
- 7-day delay for weaker edits and cancellation
- History and check-in receipts in the app
Penalty amounts come from the selected ladder and stay visible before each rule is armed. Monthly caps still limit penalty charges, and cap reductions wait 7 days once commitments are active.
// 09
FAQ
Everything important
is supposed to be visible.
Q.01Why penalties at all?+
A rule with no cost is easy to renegotiate. Pre-committing to a real number in advance makes the consequence visible before the excuse arrives.
Q.02Where does the penalty money go?+
Lock in donates a discretionary portion of penalty proceeds to charity. Lifetime access revenue pays for the product; penalty charges remain separate from product access and are not represented as a 100% charitable pass-through.
Q.03What stops me from getting charged unfairly?+
Drafting a rule does nothing by itself. Only an explicitly armed rule with a closed window can resolve to a charge, and borderline location results hold for review.
Q.04What happens if GPS is weak?+
Weak evidence does not auto-fail the check-in. Borderline cases hold for review instead of being treated as clear misses.
Q.05Can I edit or cancel a rule after it is armed?+
Stronger edits can apply immediately. Weaker edits, place changes, schedule changes, window changes, and cancellation take effect after 7 days.
Q.06Can I share my accountability record?+
Yes. A public record can live at a shareable handle such as lockin.im/u/maya, with visibility controls for summary stats, active commitments, recent outcomes, misses, penalty amounts, and schedule detail.
Q.07What data is stored?+
The system keeps the rule details, reminders, location checks, review actions, and billing status needed to explain what happened.
Q.08How is this different from a habit app or streak tracker?+
Habit apps optimize for engagement. lock in optimizes for one event: were you at the venue inside the window.
// Final call
Set the rule.
Stay locked in.
You already know what tomorrow morning is supposed to look like. lock in turns that into a rule with a window, a venue, and a number before your future self gets a vote.
Get locked inNo charge until you arm it / Cancel anytime